Inspiring Conservation Through Storytelling: Running Wild Media on the Forces for Nature Podcast

In a recent episode of the Forces for Nature Podcast, Justin and Alex pull back the curtain on what it really takes to tell meaningful conservation stories. They talk about the behind-the-scenes realities of wildlife filmmaking—the long days, unexpected challenges, and moments of humor that happen when working in wild places. But they also share something deeper: the responsibility and ethics that come with telling stories about the natural world.

From hellbenders in Appalachia to red wolves in North Carolina, their work highlights a truth that runs through every film they create—the most powerful conservation stories are never just about animals; they’re about people too. By focusing on the individuals working to protect species and restore habitats, their films reveal how human connection drives conservation forward.

The conversation also explores how Running Wild Media builds impact-driven campaigns that go beyond awareness to achieve tangible change. Justin and Alex discuss why hopeful storytelling—stories that inspire rather than overwhelm—remains their most powerful tool in motivating audiences to act.

Justin and Alex shared several simple yet meaningful ways listeners can help support wildlife and conservation storytelling:

1. Tell your own story.
   Use your phone, words, art, or photos to share the nature you love. A story told with authenticity and hope can inspire others to care.

2. Be a hopeful voice.
   Social media can get dark. Choose to amplify the good instead. Share solutions, success stories, or even small wins happening in your community.

3. Engage locally.
   Attend or support environmental or wildlife film festivals. Ask questions, start conversations, and connect with filmmakers and advocates in your area.

4. Support authentic conservation media.
   Donate to or share films that are fact-based and community-centered. Look for productions that give voice to both people and wildlife.

5. Stay curious and informed.
   Fact-check what you share, know your sources, and help counter misinformation about wildlife and conservation issues.

6. Look closer to home.
   You don’t need to go to the rainforest to find wonder. Start by noticing and appreciating the wildlife in your own backyard.

Whether you’re a conservationist, educator, or simply someone who cares about the natural world, this episode offers insight into how storytelling can shape a more sustainable future and how each of us, in our own way, can use our voice to spark change.

🎧 Listen to the full episode of the Forces for Nature Podcast on your favorite podcast platform, and get inspired to see conservation through a new lens.